Ferlucci Jeans was founded in Montreal by Giovanni Pezzullo in 1980. He built the company from the ground up, having arrived from Italy just a few years prior. He learned the trade in school and by working in the field. Originally, they had started making jeans in a small basement on Alexandra Street in the Mile Ex and they eventually expanded, making their way to Montreal’s garment district. Chabanel is where they thrived for the better part of a decade, making clothes and introducing new elements to the industry such as stretch denim.
Thirty-five years later, the next generation opened a neighbourhood coffeeshop and brought the Ferlucci name back to life. If you take a good look, you will find original items that date back to the good ol' days showcased on the café walls and shelves. Gianni Pezzullo and Megan Verdone also revived the brand and named it Ferlucci Equipment; creating a line of locally made athletic basics featuring bold graphics with a nod to the past along with Café related lifestyle products and equipment.
The two cousins cultivated a relationship based on a mutual appreciation for music and movies and have backgrounds in various creative fields ranging from woodworking to fashion design. Gianni grew up skateboarding with his friends and Megan learned the techniques behind classic menswear. Both led to a strong appreciation for streetwear- its ability to tell a story through visuals and its general influence on lifestyle. Having both worked in the service industry in their formative years, they also developed a passion for coffee and the way it brings people together.
Ferlucci's purpose is to create a sense of community through coffee and streetwear. Merging the two means working towards enriching Montreal's culture with garments that are made locally and ethically and coffee that is served fresh and with a smile daily.
"Ferlucci Café, Villeray's charming Italian Coffeeshop"
JOURNAL DE MONTREAL
"C’est plus loin de chez moi, mais ça vaut amplement le déplacement."
"Ferlucci Delivers a New Kind of Italian Café to Villeray"
"Un décor unique et une ambiance convivial"
"Great place to spend the day with friends or working"